PRIVACY POLICY

At Elder Tree, your privacy is of utmost importance to us. As part of our commitment to maintaining the confidentiality of your information, we follow the guidelines set forth by the California Consumer Privacy Act (CCPA) and other applicable privacy compliance laws.

Information Collection:

We collect Personally Identifiable Information (PII) including your first name, last name, email address, and 
phone number exclusively through a voluntary contact form. This information is obtained solely based on the 
details you choose to provide to us. We collect and use your personal information to operate and deliver the 
services you have requested.

Data Analytics and Cookies:

To enhance our website's performance and help personalize your experience, we utilize cookies and data analytics, including tools like Google Analytics. These tools help us understand user behavior, improve user experiences, and enhance our services. The data collected from these sources does not include Personally Identifiable Information beyond what is voluntarily shared through the contact form.

We automatically collect certain data during your visit to the Elder Tree website. This data includes but is not limited 
to IP addresses, browser types, domain names, access times, and referring website addresses. This information is collected to enhance the functionality of the website and for analytical purposes. The purpose of gathering this 
data is to better understand how visitors use the site, allowing us to improve and tailor the user experience to our customers' preferences.

Data Sharing:

Elder Tree does not sell any Personally Identifiable Information to third parties unless required by law or legal processes. Under specific circumstances, Elder Tree may share Personally Identifiable Information (PII) with third parties. This occurs exclusively when users voluntarily provide their PII through the merchant application form.

Opting Out:

You have the option to control the use of cookies through your browser settings. Additionally, you can choose not to provide Personally Identifiable Information when using our website.

Under the California Consumer Privacy Act (CCPA), you have the right to opt-out of the disclosure of your Personally Identifiable Information (PII) to third parties. Elder Tree respects your privacy choices and is committed to upholding your rights. If you wish to exercise your opt-out rights, please contact us through the provided channels to ensure your preferences are accurately recorded and adhered to.

Security Measures:

We employ industry-standard security measures to safeguard your data against unauthorized access, disclosure,
or alteration. However, despite our efforts, no data transmission over the internet can be guaranteed as
completely secure.

Policy Updates:

This Privacy Policy is subject to change, and any updates will be communicated on this page. We 
encourage regular review of this policy to stay informed about how we collect and protect your information.

Last Updated: 04/22/2024